Introducing the New Focus Assured Brand

We’re excited to share the launch of our new brand – a fresh look that reflects the journey Focus Assured has been on and the future we’re building.

This new identity isn’t just about design. It represents our commitment to being the trusted partner for businesses looking for clarity, fairness, and better value in what can be a confusing utilities market.

Over the past few years, the utilities landscape has changed dramatically. Rising costs, tighter regulations, and new sustainability pressures have made it harder for businesses to manage everything from gas and electricity to waste and recycling. Focus Assured exists to make that process simpler and more transparent. Our new brand has been created to reflect those values: clear, approachable, and focused entirely on you.

What’s new?

• A modern visual identity that matches our forward-looking approach.
• A refreshed website designed to make information easier to find.
• Clearer communication about the services we provide – from utilities procurement through to waste and recycling solutions.

What stays the same?

• Our dedication to honesty, transparency, and making sure you get the right deal.
• A personal service that understands your business and works around your needs.

This brand launch is an important milestone for us, but at its heart Focus Assured remains the same: a friendly, independent partner working hard to secure you the best outcomes across all your utilities.

We’d love to hear what you think of the new look – and if you haven’t spoken to us before, now’s a great time to see how Focus Assured can help your business.